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KW

Kathy Waite

Heriot Watt Univesity
Assistant Professor in Marketing
Edinburgh, Scotland
Websitehw.ac.uk
I am interested in digital consumption behaviours and also organisational adoption and use of social media. My research examines empowerment and literacy outcomes with a particular focus on financial services decision making. I am also interested in organisational practices within social media and the legitimisation of social media marketing.
Monday, July 11
 

08:30 UTC

Registration and Coffee Reception IGLT (Ian Gulland Lecture Theater) - Atrium

09:00 UTC

Conference Opening / Welcome Remarks IGLT (Ian Gulland Lecture Theater)

09:45 UTC

Coffee Break IGLT (Ian Gulland Lecture Theater) - Atrium

10:00 UTC

Workshop 1D: Using Instagram for Social Research – Analysis and Outputs with Jessamy Perriam, Samantha Kaufman, Dr. Andreas Birkbak, & Andy Freeman PSH (Professor Stuart Hall Building) - 305

13:00 UTC

Lunch (self-organized) TBA

14:15 UTC

Workshop 2B: Advanced Twitter Analytics Using TCAT and Tableau with Dr. Axel Bruns, Queensland University of Technology PSH (Professor Stuart Hall Building) - 326

15:30 UTC

Coffee Break PSH (Professor Stuart Hall Building) - Terrace, 3rd Floor

15:45 UTC

Workshop 2C: Small Data and Big Data Controversies and Alternatives: Perspectives from The Sage Handbook of Social Media Research Methods with Anabel Quan-Haase, Luke Sloan, Diane Rasmussen Pennington, et al. PSH (Professor Stuart Hall Building) - 314

17:30 UTC

Dinner (self-organized) TBA

19:30 UTC

Social @ The Rose (optional) The Rose
 
Tuesday, July 12
 

09:00 UTC

Keynote: Susan Halford PSH (Professor Stuart Hall Building) - LG02

10:15 UTC

Coffee Break PSH (Professor Stuart Hall Building) - Weston Atrium

10:30 UTC

Session 1D: Analytics & Data Mining PSH (Professor Stuart Hall Building) - LG01

10:31 UTC

Accuracy of User-Contributed Image Tagging in Flickr: A Natural Disaster Case Study PSH (Professor Stuart Hall Building) - LG01 Embedded Metadata and the Circulation of Images: Tracking, Storing and Stripping PSH (Professor Stuart Hall Building) - LG01 Everyday Socio-Political Talk in Twitter Timelines: A Longitudinal Approach to Social Media Analytics PSH (Professor Stuart Hall Building) - LG01 Temporalities of Personal Analytics: emerging patterns of engagement with temporal data about the self PSH (Professor Stuart Hall Building) - LG01

12:00 UTC

Lunch (self-organized) TBA

13:30 UTC

Session 2C: Identity: Professions, Institutions & Culture PSH (Professor Stuart Hall Building) - 302

13:31 UTC

Beyond the Screen Shot: Applying Filmic Methods to Online Identity Production PSH (Professor Stuart Hall Building) - 302 Cultural Identities in Wikipedias PSH (Professor Stuart Hall Building) - 302 Working 24/7: Identity management strategies as boundary mechanisms in a greedy institution. PSH (Professor Stuart Hall Building) - 302

14:30 UTC

Coffee Break PSH (Professor Stuart Hall Building) - Weston Atrium

14:45 UTC

Session 3C: Business PSH (Professor Stuart Hall Building) - 302

14:46 UTC

A comparative study of social media banking PSH (Professor Stuart Hall Building) - 302 An Space-Time Approach to Profile Places based upon Social Media Data PSH (Professor Stuart Hall Building) - 302 Exploring the Similarities of Influencers in Online Brand Communities PSH (Professor Stuart Hall Building) - 302 Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention PSH (Professor Stuart Hall Building) - 302

16:15 UTC

Break TBA

16:30 UTC

Poster Reception PSH (Professor Stuart Hall Building) - Weston Atrium

18:45 UTC

Dinner (self-organized) TBA
 
Wednesday, July 13
 

09:00 UTC

Award Ceremony & Keynote: Helen Kennedy PSH (Professor Stuart Hall Building) - LG02

10:30 UTC

Coffee Break PSH (Professor Stuart Hall Building) - Weston Atrium

10:45 UTC

Session 4A: Privacy: Disclosure, Risk & Benefit PSH (Professor Stuart Hall Building) - LG02

10:46 UTC

Rethinking Social Media Information Disclosure: An Application of Users and Gratifications Theory PSH (Professor Stuart Hall Building) - LG02

13:45 UTC

Session 5A: Dark Side of Social Media PSH (Professor Stuart Hall Building) - LG02

15:15 UTC

Coffee Break PSH (Professor Stuart Hall Building) - Weston Atrium

15:31 UTC

A review of research on social media use in organizations PSH (Professor Stuart Hall Building) - 326