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KW

Kathy Waite

Heriot Watt Univesity
Assistant Professor in Marketing
Edinburgh, Scotland
I am interested in digital consumption behaviours and also organisational adoption and use of social media. My research examines empowerment and literacy outcomes with a particular focus on financial services decision making. I am also interested in organisational practices within social media and the legitimisation of social media marketing.
Monday, July 11
 

08:30 UTC

Registration and Coffee Reception IGLT (Ian Gulland Lecture Theater) - Atrium

09:00 UTC

09:45 UTC

10:00 UTC

13:00 UTC

14:15 UTC

15:30 UTC

15:45 UTC

17:30 UTC

19:30 UTC

 
Tuesday, July 12
 

09:00 UTC

10:15 UTC

10:30 UTC

10:31 UTC

12:00 UTC

13:30 UTC

13:31 UTC

14:30 UTC

14:45 UTC

14:46 UTC

16:15 UTC

16:30 UTC

18:45 UTC

 
Wednesday, July 13
 

09:00 UTC

10:30 UTC

10:45 UTC

10:46 UTC

13:45 UTC

15:15 UTC

15:31 UTC